Meet our founder
Hey clica! My name is Cinthia Martinez. I was born & raised in Sinaloa. Growing up Latina meant you have to be feminine , sports were for men, gyms are off limits & if you dont look like those novela actresses you were strongly critized. As a teen I struggled to fit in, I started facing body dysmorphia at the age of 12. I realize I didnt look like the stereotype Latina, small waist, big hips... perfect body, yup that was not me. Sadly it wasnt until my mid 20s that I discover lifting, and it was not longer about the weight on my body, but the weight on the bar! Lifting empowered me, it made me feel fuerte & unstoppable. While at my gym I met other Latinas who struggled with similar issues, we shared with each other, we yelled during work outs, we wanted to watch each other succeed! It was then that I realized there was not a brand/community that celebrated us, the lack of representation in the fitness community was obvious and it was time to do something about it! I created Latina Lifters, for me, for you & for all those women who felt like they didnt have a place, women who have been told they need to lose weight in order to be in a gym, or to stop lifting before they get "too big". We are here to tell the world we love ourselves, we love our culture... we are Latina Lifters!
If you want to get in touch, talk some chisme or share lifting stories follow me @sinthiam13 or email me email@example.com